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Apple today announced a new version of the Apple TV decoding box, which features a touch remote control and a shiny new UI design that integrates with the company’s Siri digital voice assistant.
The news comes during the company’s annual Fall media event, where Siri plans to be the focus of attention. While the event is still going on, so far, it seems that adding Siri to the new Apple TV is exactly what they are trying to promote.
During a live demonstration, Apple showed how easy it seemed to use Siri when navigating through different programs. For simple navigation, tapping does the trick, but for more complex instructions like finding a movie or TV show to watch with kids, Siri could be better. [Upon further reflection, I can understand why Apple would have difficulty getting TV networks to sign up for that rumored streaming service its planning. With the new Apple TV, you don’t really need to navigate via channel or by network. You navigate directly to the content you want, sometimes found within an app. It lessens the influence of the TV programmers, while leaving the best part (the content).]
Speaking of the remote, it’s finally something worthy of the company Steve Jobs built. As you will see in the figure above, the top part of the control is intended for touch gestures. It maintains the simplicity of the latest version of the remote with just a few buttons – Menu, Airplay, Siri / Voice Control, play / pause, and surprisingly volume control options. And most of all, the remote has an illuminated cable port at the bottom – perhaps for charging (3 months per charge) and connecting to other devices.
Apple also announced that the Apple TV will run on the new operating system, tvOS, which will eventually give developers the ability to create their own apps for TV screens, not mobile devices. mobile or desktop. This is something both developers and consumers have been worried about since at least the introduction of the Apple TV. These apps will also have a continuum with other existing apps on iOS and OS X, according to the company.
There have been a few attempts to show how diverse Apple TV can be with third-party apps, most notably with the new Major League Baseball app making it easy to access the stats in when watching a live match. It should also be pointed out that with the addition of the Apple TV app store, Apple has taken the game of being a console for casual gamers. This is something that Google’s Android TV platform hasn’t quite mastered yet, and Amazon’s Fire TV hasn’t done much better either. (More on that later.)
Unlike the previous three models, Apple seems to have reversed its decision to eliminate the need for storage (possibly due to its stepping up gaming). The new model has two options: the 32Gb version costs $ 150 and the 64Gb version costs $ 200. The company says the new Apple TV will hit shelves in late October.